For many, travel has been the genesis of new ideas and personal
breakthroughs. There is nothing like stepping into the unfamiliar to
change the way you think and live. You start to see things in a new
light. Creativity can flourish.
This “travel as transformation” could be intentional or unintentional, but as psychologist Jeffrey Kottler notes in his book Travel That Can Change Your Life, a journey inwards often accompanies the travel experience. (That’s why organizations like Cayuga
play a critical role in changing not only their communities, but
guests’ perception of things such as generosity, community development
and personal wellbeing.)
If you’re in the business of proposing new ways of doing things, you
need to understand the right time to introduce your innovation. And what
better time than when people are most likely to see things in a new
way.
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